HANDS ON CHILDREN’S MUSEUM                                              

The Hands On Children’s Museum is a beloved institution, offering vibrant, hands-on exhibits and programs that ignite curiosity and a love of learning in children. Known for its commitment to inclusivity, the museum leads the way in Access Programs, ensuring every child has the right to play, learn, and explore, regardless of background or ability.

As Communications Specialist, I lead digital marketing efforts that elevate the museum’s visibility and engagement. I oversee all social media platforms, design compelling posts, source user-generated content, manage website content through WordPress, and analyze performance metrics to guide strategy. I also coordinate event promotions across community calendars and distribute e-newsletters.

Key Achievements:

  • Reached an additional 3.2 million social media users within my first quarter

  • Increased Meta engagement by 160x

  • Boosted Instagram engagement by 37x

  • Increased Instagram followers by 40%

  • Improved email open rate by 5%

social MEDIA mANAGEMENT      

I create an inclusive, welcoming digital presence that reflects the energy and wonder of the museum experience. I achieve this by designing dynamic, family-focused content that celebrates learning through play, promotes upcoming events, and fosters meaningful community engagement.

 

REEL PRODUCTION                         

I create and edit vibrant, high-performing Reels that capture the energy of the museum. Each video is carefully crafted to tell a story, whether it’s highlighting an upcoming event, showcasing exhibits, or celebrating our visitors.

USER GENERATED content                        

My UGC strategy focuses on building authentic connections with our visitors while amplifying their experiences. I reach out to guests who share standout content, requesting permission to reshare their posts. By engaging with our community, I create a welcoming space that encourages continued interaction & loyalty.

 

EMAIL MARKETING        

I manage and deliver weekly eblasts and targeted campaigns promoting events, sales, classes, and membership renewals. I’ve improved our open rate to 45% (6% above the industry average). I segment audiences for better personalization, optimize subject lines and send times through A/B testing, and use performance data to continuously refine our approach.

WEBSITE UPDATES        

I play a vital role in maintaining and enhancing the Museum’s website to ensure it is accurate, user-friendly, and optimized for search performance. I regularly build and update program and event pages, keeping content fresh, informative, and aligned with current priorities.

ANALYTICS & REPORTS    

I create detailed marketing and social media reports that provide valuable insights into audience behavior, campaign performance, and overall digital engagement. These reports track key metrics such as reach, impressions, engagement rates, and follower growth across platforms. I use this data to identify trends, inform content strategy, and guide future marketing decisions.