YUMI                                              

YUMI is a childhood nutrition company dedicated to providing high-quality, science-based nutrition solutions for children. I started as a contracted recipe tester, then was brought on full-time as a content producer and was promoted to social media manager within a year.

social media management                

As Social Media Manager, I demonstrated exceptional skills in driving social media engagement, leading strategic initiatives, and enhancing brand recognition.

I have a proven track record of identifying and engaging with high-profile content creators on various platforms, expanding directories, and driving cost-efficient website traffic through nano and micro-influencer collaborations.

KPIs achieved while working at YUMI:

  • Instagram's average engagement rate increased by +86%

  • Built relationships with and obtained UGC from celebrities such as Gigi Hadid, Adriana Lima, Jenna Dewan, Josh Peck, Tan France, Mindy Kaling, and Emma Roberts.

  • Average IG likes went up +36%, comments +112%, and saves +20%

  • TikTok average engagement rose by +41%

  • Meta analytics went way up, with a 75x increase in reactions, 16x comments, 94x shares, 273x engagement, and 385x average clicks per post.

 

REEL PRODUCTION                         

I spearheaded the creation of engaging and impactful social media reels that significantly elevated the brand's online presence. Leveraging my expertise in social media content creation, I conceptualized and produced reels that not only showcased the brand's products but also told a compelling story.

Partnerships                                

I strategically partnered with influencers that would enhance reach and foster brand loyalty. I provided them with clear guidelines and instructions for crafting impactful videos that resonated with our target audience. Through these hands-on collaborations, I strengthened our relationships with key influencers, establishing a foundation for long-term brand advocacy.

USER GENERATED content                        

My strategic approach to user-generated content involved hosting a weekly roundup that actively encouraged creators to post our product. By fostering this participatory culture, we not only curated a diverse range of content but also built and strengthened relationships with our community.

 

educational social content        

Part of YUMI’s mission is to empower parents and raise awareness of the importance of early childhood nutrition. This mission is extended to their social media platforms, where I shared innovative, comprehensible, and engaging educational content.

 

COPYWRITING    

The 1,000 by YUMI is the definitive guide to a baby’s first 1,000 days. The resource center offers tailored content based on the child’s age. I contributed a weekly blog.

SOCIAL MEDIA REPORTS    

I curated comprehensive reports that encompassed a multifaceted analysis of the brand's social engagement, reach, industry trends, and competitor activity. These insights helped me tailor content to maximize YUMI’s online presence.